Al Moseley

President & CCO at 180 Amsterdam

Amsterdam, Netherlands

My Latest Work

SEE ALL WORK

Drawn Closer (Case Film)

Giving My Two Cents, with WPHF Global Advocate Kristen Bell

Energy We Can All Agree On

Cost Savings

About me

I have spent more than two decades shaping some of the world’s most famous global brands and developed thinking for most of these clients that has set their creative agenda worldwide. Working globally has meant I have developed a keen sense for creative ideas that deliver powerful insights whatever language you may speak. Having worked in communications through this most transformative time, I have embraced the evolving landscape and the way brands interact with their audience. I understand media and cultural shifts are a constant and recognize the impact this has on the conversation. In doing so I believe a clear brand narrative has never been so important and delivering this in new and interesting ways never so rewarding,

Skills

Sector Experience

Awards

People I worked with

Executive Creative Director

Joan

Martin Terhart

Executive Creative Director

Accenture Song (formerly Kolle Rebbe)

My Work

SEE ALL WORK

Comfort

BRAND:

Geothermal Exchange Organization

AGENCY:

180LA

Change the System

BRAND:

University of Phoenix

AGENCY:

180LA

Grandstories

BRAND:

Cox Communications

AGENCY:

180LA

Thomann 1

BRAND:

DHL

AGENCY:

180 Kingsday

Thomann

BRAND:

DHL

AGENCY:

180 Kingsday

Grana

BRAND:

DHL

AGENCY:

180 Kingsday

The Big Chase

BRAND:

Asics

AGENCY:

180 Global

The Story of Harry & Ahmed

BRAND:

UNICEF

AGENCY:

180 Global

Mom

BRAND:

United Colors of Benetton

AGENCY:

180 Global

Positions

President and Chief Creative Officer

180 Global

Amsterdam, Netherlands

May 2013 - Present (11 years 8 months)

I am in the unique position of leading the management team at 180 Amsterdam and also having a broad range of responsibilities from over-seeing the creative output to managing the business and setting the vision for the agency. I work across all the agency’s accounts such as: PlayStation, Qatar Airways, HP, Asics, Benetton, DHL, Pfizer, Replay and Diageo

Mom

BRAND:

United Colors of Benetton

AGENCY:

180 Global

Dilemna

BRAND:

United Colors of Benetton

AGENCY:

180 Global

Interview

BRAND:

United Colors of Benetton

AGENCY:

180 Global

Woman

BRAND:

Moyee Coffee

AGENCY:

180 Global

Balding

BRAND:

Moyee Coffee

AGENCY:

180 Global

Names

BRAND:

Moyee Coffee

AGENCY:

180 Global

Bad Things Good People

BRAND:

Moyee Coffee

AGENCY:

180 Global

Big Guy

BRAND:

Replay HYPERFREE

AGENCY:

180 Global

Alessandra Ambrosio

BRAND:

Replay HYPERFREE

AGENCY:

180 Global

Neymar Jr

BRAND:

Replay HYPERFREE

AGENCY:

180 Global

Jeans You Have To Move In

BRAND:

Replay HYPERFREE

AGENCY:

180 Global

One With The City

BRAND:

Asics

AGENCY:

180 Global

One With The City (SP)

BRAND:

Asics

AGENCY:

180 Global

One With The City (DP)

BRAND:

Asics

AGENCY:

180 Global

Managing Partner/Executive Creative Director

180 Global

Amsterdam, Netherlands

January 2010 - May 2013 (3 years 4 months)

The moment I joined 180 we lost our founding client, Adidas. They were also our biggest by some way. After a tough 18 months, we started winning business again. I have since led the agency to win business from all over the world, including: Sony PlayStation, Asics, DHL, Replay Jeans, Qatar Airways, Heineken and Diageo. But more than just winning clients, I steered the agency through the most turbulent of times to create an office with a vibrant creative culture.

Mom

BRAND:

United Colors of Benetton

AGENCY:

180 Global

Partner/Executive Creative Director

HMDG

London, United Kingdom

2008 - 2010 (2 years)

Description

With Aston Martin and His Royal Highness The Prince of Wales we had unusually prestigious clients for such a small agency. Working directly with the Prince and his private secretaries We launched 'The Prince's Rainforest Project'. The communications campaign was hugely successful, gathering corporate sponsors such as Barclays Bank, Goldman Sachs, McDonalds and Shell as well as globally recognised religious and political leaders and people from the world of showbusiness and sport. The project culminated at the G20 summit in London in 2009 where the world's leaders agreed to start a global working party to save and monetize the rain forests of the world. It was a balancing act of creativity and international diplomacy.

Executive Creative Director

Wieden + Kennedy Amsterdam

Amsterdam, Netherlands

January 2005 - December 2007 (2 years 11 months)

I was responsible for the output of all our clients, including Nike, Coca Cola, Electronic Arts and P&G. I led the team that won the global Coca Cola pitch in 2005 that created the Coke Side of Life campaign - the first global campaign for Coca Cola for over twenty years, running in over 180 countries. The commercial, 'The Happiness Factory' is one of the most celebrated commercials of all time. I also led the team that created the work for the Coca Cola Beijing and Turin Olympic Games as well as creating many campaigns for Nike, including Joga Bonito for the 2006 FIFA World Cup, Air Max 360 and Nike +.

Bird's Nest Stadium

BRAND:

Coca-Cola

AGENCY:

Wieden + Kennedy Amsterdam

Can't Drink

BRAND:

Coke Zero

AGENCY:

Wieden + Kennedy Amsterdam

First Taste (60 sec.)

BRAND:

Coca-Cola

AGENCY:

Wieden + Kennedy Amsterdam

Addicted

BRAND:

Nike+

AGENCY:

Wieden + Kennedy Amsterdam

Ronaldinho

BRAND:

Nike

AGENCY:

Wieden + Kennedy Amsterdam

Happiness Factory

BRAND:

Coca-Cola

AGENCY:

Wieden + Kennedy Amsterdam

First Taste (30 sec.)

BRAND:

Coke

AGENCY:

Wieden + Kennedy Amsterdam

Creative Director

Mother London

London , United Kingdom

January 2002 - December 2004 (2 years 11 months)

Description

When I joined the agency, there were thirty five people in a cramped office in St John street London. When I left, they were hundreds in an office in Shoreditch, London and a micro network with offices in NYC and BA. It was here, with the culture of Mother (no account management), I got a great understanding the world my clients inhabited and an even greater understanding of the value of creativity to their business. I created work for many different brands including Orange Telecoms, Boots, Diageo and Coca Cola.

Creative Director

TBWA\London

London, United Kingdom

May 1998 - December 2001 (3 years 7 months)

Description

After and during the merger between GGT and TBWA I penned award winning work for PlayStation and John Smiths Bitter, and election winning work for The Labour Party. I also had a stint working on Apple at Chiat Day with Lee Clow.