Ferju Cuevas

Ferju Cuevas

Founder & Chief Creative Officer at 1947
Santa Cruz, Bolivia

About me

I’m 43 years old, with 21 working in advertising agencies.
Everything started in BBDO Chile as a Creative Copywriter for clients like Sony, Bayer and CMPC. Then, I worked as a Creative Director in Proximity Chile, FCB Mayo Chile and Inbrax Chile, for brands as Citroën, Falabella, LG, P&G, Samsung, El Mercurio, Fiat, Nike, Jeep, Old Spice, Gillette, 3M, Merrell, KidZania, Sodimac, Tramontina, among others.
With 5 years living in Bolivia I’ve done big campaigns for PepsiCo, Bata, WWF, Guaraná Antarctica, Huawei, Unilever, CCU-BBO, Faber-Castell, Lubricantes Mobil, Pelikan, Tigre, among other brands.

My work has been aknowledged at a local and global scale in El Ojo de Iberoamérica, Luum, Ad Stars, Wina Festival, Top Fice, FIAP, Cristal Festival, Creativity Awards, Creativepool, A! (Asociación chilena de publicidad) and EFFIE Awards Chile.

I’ve published my Works in Lürzer's Archive. Currently Nº1 ranking 2021 Bolivia best Agency, Creative Director and Copywriter. Also on Best Ads On TV, website where I got the Nº1 place among 2017 creatives of the world. Adforum, Adeevee, among other.

I’ve been jury in Ad Stars 2022, El Ojo de Iberoamérica 2022, Wina 2020,
Phnx 2022, The New York Festivals, Creativity Awards, FePi and Best Ads On TV among other festivals.

Founder & CCO
Santa Cruz
Bolivia
February 2023 - Present (1 year 10 months)
Director creativo
Santiago, Chile
October 2015 - Present (9 years 2 months)
Chief Creative Officer & Partner
Humano
Bolivia
February 2020 - January 2023 (2 years 11 months)
Director Creativo
Santiago, Chile
2010 - 2015 (5 years)

En abril de 2015 fue nombrado como Gran Jurado en el NYFA 2015, en la categoría print.

Redactor Creativo Senior
FCB
Chile
August 2015 - October 2015 (2 months)
Redactor / Director Creativo
Grupo Link
Chile
2004 - 2009 (5 years)
Redactor y luego de unos años, director creativo de grupo.

Redactor creativo junior
Santiago, Chile
2003 - 2004 (1 year)
Práctica y luego se desempeñó como redactor junior.

Other professional activities

New York Festival

Awards Jury Member
2015 - Present (9 years 11 months)

LatinSpots, Buenos Aires

Awards Jury Member
2023 (1 year)

PHNX Tribute 2020

Awards Jury Member

PHNX 2021

Awards Jury Member

PHNX 2022

Awards Jury Member

PHNX 2023

Awards Jury Member

PHNX 2024

Awards Jury Member

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