Kass joined Wunderman in 2007 in a dual role, as managing director of Wunderman Seattle and global client lead for Team Microsoft, a group of over 1,200 people dedicated to enhancing the Microsoft brand around the globe. As a result of his leadership and Team Microsoft's efforts, Microsoft consolidated its global relationship marketing work with Wunderman as its single RM agency of record. Kass credits the team's success to an unwavering commitment to its core principles: strong local relationships, shared accountability, creative and operational excellence, innovation, driving to business outcomes and being Microsoft's best business partner.The scope and scale of Wunderman's relationship with Microsoft has grown substantially during Kass's tenure. The agency's continued growth is powered by innovative campaigns for brands such as Windows, Windows Phone, Office, Xbox, Surface and Bing.
Since joining the agency in 2007, Kass has also added T-Mobile to Wunderman’s roster of clients, and under his leadership it has grown to be one of Wunderman’s largest accounts. Adding to Wunderman’s customer marketing portfolio, T-Mobile awarded Wunderman its B-to-B business in 2013, and the agency plays a key role in T-Mobile’s “Un-carrier” initiative, which has revolutionized the wireless industry.
Kass recognizes the challenges and opportunities the future holds, especially as they relate to technology's impact on the marketing discipline. Kass is a thought leader in the advertising community, and his efforts have gained recognition in competitions that include the Cannes Lions Advertising Festival and the Effies. During Kass's time at Wunderman, the agency's work has garnered numerous industry accolades, including the DMA’s inaugural Personal Connections ECHO Award for its Microsoft clients in 2012 and the DMA Marketer of the Year Award for T-Mobile in 2013. Kass empowers his creative teams around the world to continuously raise the bar on the quality of the work being done for Wunderman's clients.
Kass joined Wunderman in 2007 in a dual role, as managing director of Wunderman Seattle and global client lead for Team Microsoft, a group of over 1,200 people dedicated to enhancing the Microsoft brand around the globe. As a result of his leadership and Team Microsoft's efforts, Microsoft consolidated its global relationship marketing work with Wunderman as its single RM agency of record. Kass credits the team's success to an unwavering commitment to its core principles: strong local relationships, shared accountability, creative and operational excellence, innovation, driving to business outcomes and being Microsoft's best business partner.The scope and scale of Wunderman's relationship with Microsoft has grown substantially during Kass's tenure. The agency's continued growth is powered by innovative campaigns for brands such as Windows, Windows Phone, Office, Xbox, Surface and Bing.
Since joining the agency in 2007, Kass has also added T-Mobile to Wunderman’s roster of clients, and under his leadership it has grown to be one of Wunderman’s largest accounts. Adding to Wunderman’s customer marketing portfolio, T-Mobile awarded Wunderman its B-to-B business in 2013, and the agency plays a key role in T-Mobile’s “Un-carrier” initiative, which has revolutionized the wireless industry.
Kass recognizes the challenges and opportunities the future holds, especially as they relate to technology's impact on the marketing discipline. Kass is a thought leader in the advertising community, and his efforts have gained recognition in competitions that include the Cannes Lions Advertising Festival and the Effies. During Kass's time at Wunderman, the agency's work has garnered numerous industry accolades, including the DMA’s inaugural Personal Connections ECHO Award for its Microsoft clients in 2012 and the DMA Marketer of the Year Award for T-Mobile in 2013. Kass empowers his creative teams around the world to continuously raise the bar on the quality of the work being done for Wunderman's clients.