About me
Carl Johnson is the former COO of TBWA\Worldwide and CEO of its New York office - TBWA\Chiat\Day.;Whilst there he more than doubled the agency's size but more importantly introduced the practice of "Connections Planning," arguably the first new industry discipline since the advent of planning.;As significantly, Carl created an innovative climate that attracted talented professionals and inspired and facilitated their ability to flourish.;Prior to coming to the US Carl founded Simons Palmer Clemmow Johnson in the UK, one of the most awarded and respected agencies of the 90's, with clients including Nike, Sony PlayStation, Virgin, British Telecom, and News Corporation. His success as the company's CEO led to him being named one of the UK's top young business executives in Business Age Magazines' "40 under 40" issue.;He is now also The Chairman of Effie Worldwide helping to drive effectiveness in marketing communications across the industry.
Talent you might be interested in
Positions
Since launching Anomaly with his Partners in 2004 he has been responsible for the guardianship and evolution of Anomaly's proposition in an ever-changing, sometimes turbulent but always stimulating, industry.
As importantly, with Anomaly surging in the U.S. and overseas, reinforcing the core principles, beliefs and values that underpin the six offices – from LA to Shanghai – is a key focus.
Prior to launching Anomaly, Carl spent four years with TBWA as the Worldwide COO and CEO of its New York office. Whilst there, he drove both growth and change, and, even more pertinently, looked ahead at the ideal model for ‘the network of the future’.
His experience in New York was a consequence of him selling his first successful agency start up in London to Omnicom/TBWA and re-locating to the States.
As part of his interest in advancing the entire industry, he also spent six years on the Board of Effie Worldwide, with four years as Chairman, helping champion the practice and practitioners of effective marketing.
