Calvin Lyte

Freelance Creative Director working on Pernod Ricard Jameson brand.

As an Art Director at mcgarrybowen, I oversee and direct client creative requests for Verizon Wireless and overall Verizon Brand. As the agency of record for Verizon, mcgarrybowen sets the overall brand message for all of Verizon's marketing needs. My responsibilities include receiving creative briefs as it relates to a specific Verizon product and concepting possible solutions. I've worked on the Verizon account since mcgarrybowen won the business in 2010. During that time I have had the opportunity to work on all aspects of the brand from TV treatments and print shoots to the overall graphic language.

mcgarrybowen was my introduction to advertising. I began in the Production Studio when the studio did more than just production and more Graphic Design. I worked new business pitches and came up with graphic solutions to various design challenges. My very first assignment on day one in the studio was working on Verizon Fios pitch. mcgarrybowen's very first attempt at winning the business.

On a normal day in the studio my responsibilities would be to build and quality control the hundreds of production mechanicals that came into the studio. Because I joined the studio around it's inception, I was able to influence and implement many new procedures that aided in it's efficiency.

While at Bauer Publishing, I worked on the company's InTouch magazine product. My responsibilities included designing some of the magazine layouts and quality controlling the final production before going out to the printer. I worked very closely with the Creative Director, writers and retouching team to ensure our final product met the standards of what our consumers have come to expect.

As a Jr. Graphic Designer at Pratt publications I designed marketing material for all of Pratt Institute. I designed event merchandising for artist's visits, lectures and shows. On a larger scale I designed student handbooks, course catalogues, yearbooks, alumni correspondences and collateral fo the annual Pratt Show.

Hatherleigh Press was my first creative job right out of design school. I was using Quark XPress and learned the program inside and out laying out 100+ page books for Hatherleigh. My responsibilities included flowing copy and using an elaborate set of style sheets to design and layout these large books. I also designed series of book covers and interior. At the time I considered it tedious and grueling work but I am grateful for what it taught me about working with large amounts of body copy.

My stint at Banana Republic was during my time at school when I though I wanted to be an Electrical Engineer. I was a sales associate and performed duties from inventory control personell to cashier when needed.

I was an Ion Wafer Inspector Technician at Inspex Inc. My responsibilities were to learn the various electronic and electrical systems of Inspex's Wafer Inspection station. I would then be sent into the field to conduct routine maintenance and repairs to the Wafer Inspector. I was trained on the Eagle 300 capable of detecting defects on all wafer sizes.

At Varian Semiconductor I assembled quality controlled and tested Varian's E500 Ion Implanters. I worked on a 24hour assembly line producing Varian's very popular ion implanter for sale and shipment to semiconductor manufacturers like Intel, HP and Texas Instrument.

In the United States Navy I served as an Electrician on the Amphibious Assault ship USS Ashland. As the ship's electrician I operated and maintained the ship electrical power plant. I conducted routine maintenance on all electrical equipment on board the ship to maintain full operational readiness and capability. I also qualified and served as the ship's power-plant operator demonstrating effectiveness and efficiency under high stress and casualty conditions.

During deployment to the Persian Golf in support of operation Desert Thunder and Southern Watch, I served as custodian for the ship's battery locker. Maintaining the operational readiness of the ship's two fast attack lifeboats and supply cranes.