I'm a brand and marketing communication strategist with over 13 years of regional experience, gained building global, regional and local brands. I believe that brands will always need to have a clear purpose, and will always need to tell a great story, no matter how much channels and technologies evolve. I'm particularly proud of work that leads to positively influencing behaviour.
Category Experience:
Telecom: Vodafone Egypt, Vodafone Qatar, Eitsalat UAE, Qtel Qatar (Now Ooredoo), Orascom Telecom and Nokia
FMCG: Pepsico, Nestle, Cadbury Adams, Savola, Unilever
Tourism & Country Branding: Egyptian Tourism Authority
Leisure & Entertainment: MAF Leisure, Nile FM, Nogoom FM, Mazzika TV
Health: Action on Diabetes, National Cancer Programme (Supreme Council of Health)
Financial institutions & Banking: HSBC Egypt, CI Capital, Barwa Bank
Aviation: Emirates, Qatar Airways
Automotive: Mercedes Benz, Kia Motors
Oil & Gas: Maersk Oil Qatar, Shell Egypt
Real Estate: Sodic, Orasocm Hotels & Development, Qatari Diar
Construction: QD-SBG
Government: Qatar National Food Security Program
Education: HBKU, Qatar University