Living rooms - "Jewel"

McCann Spain

McCann Spain Madrid, Spain

5237

Title	Jewel
Brief	The campaign's two pieces, "The Clock" and "The Jewel", play with the tropes of luxury advertising to place Ikea products in unexpected settings. The over-the-top artiness of each spot gives way to a funny reveal at the end, when an incongruous newcomer points out the item of Ikea furniture integrated perfectly into all the glamour.
Agency	McCann Spain
Campaign	Luxury living rooms
Advertiser	IKEA
Brand	Living rooms
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Posted	November 2018
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Television
Chief Creative Officer	M...ca M..o Subscribers Only
Executive Creative Director	R...el Ma....nez Subscribers Only
Executive Creative Director	..n L...n Subscribers Only
Copywriter	M...ca M..o Subscribers Only
Copywriter	M...ín Sub......aux Subscribers Only
Art Director	R...el Ma....nez Subscribers Only
Art Director	�...aro L...ez Subscribers Only
Production Company	B..R F...s Subscribers Only
Director	A....do .o Subscribers Only
Agency Producer	M...in B...in Subscribers Only
Account Management Team	J...er P....al Subscribers Only
Account Management Team	E...a Ro.....ez Subscribers Only
Account Management Team	Al.....ra S...ra Subscribers Only
Post Production	M...e Subscribers Only