Petra McCardle

As the founding member of Wetpaint, bringing 30 years of experience to the table, I set the tone and the vision for the business and am constantly at the heart of all projects being undertaken by Wetpaint. I see myself as an integral part of my client’s business, developing and rolling out strategies that yield results.

My experience and industry insight allow me to ensure clients objectives and targets are met, timeously and within budget. I manage a new breed of agency, employing a team of highly creative strategists and instill the belief of quality over quantity in any campaign we do.

We each bring a unique offering of brand-enhancing skills and expertise to the collective. By combining data analytics, creativity & technology, I help build and develop unique strategies with specific solutions in mind. With measurable targets and KPI’s set on every campaign, clients’ objectives are aligned and delivered.