Barbara Paloc

"Creative director and artistic director by training, I graduated from ESAG/Penninghen. I started my career at Grey before joining FCB, DDB Paris, and then Ubi Bene. As Ubi Bene's creative director from 2016, I have emphasized my approach to integrated communication, focusing on both craftsmanship and ideas, with one ambition: to create a difference.

In 2019, the Organizing Committee of the 2024 Paris Olympics recruited me as Head of Creation. With my team, I designed various online and offline communication assets, including the entire handover ceremonies between Tokyo and Paris (+86 million views).

I have had the opportunity to collaborate with iconic brands (Netflix, Adidas, Deezer, Winamax, French National Team...) and talented individuals. Sometimes, the results of our efforts have been rewarded: Cannes Lions, One Show, Eurobest, Club des Directeurs Artistiques... Often, we have achieved popular success, which brings great joy.

Since 2021, I have also had the pleasure of teaching Digital Activation to students at Le Quatre school in Paris."