| Title | The White Countdown (Night) |
| Brief | To announce new season of Narcos, Netflix asked the agency to get fans excited and communicate the release date. On the Champs-Elysées advertising columns were turned into giant hourglasses, filled with some suspicious white powder. This flowed continuously for 72 hours running up to the release of the new episodes. People wondered whether it was real cocaine or not. And on deadline day at exactly 9 o’clock, Netflix live streamed the last few grams of "coke" tumbling down, symbolising the new season’s availability online. |
| Agency |
Ubi Bene
|
| Campaign |
The White Countdown
|
| Advertiser |
Netflix
|
| Brand |
Narcos Season 3
|
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| Date of First Broadcast/Publication |
Subscribers Only
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| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type |
Outdoor/Out of Home
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| Art Director |
B....ra P...c Subscribers Only
|
| Copywriter |
B....ra P...c Subscribers Only
|
| Photographer |
J...my B....et Subscribers Only
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| Creative Director |
T....ry R...ul Subscribers Only
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