Tom O'Keefe

Over the course of his 20 year career, Tom has developed bold and effective campaigns that influence pop culture. In his current role, he guides and supports the direction of Draftfcb’s North American work in addition to overseeing the creative product for major clients such as Yum! Brands.  Tom has raised the agency’s creative bar with popular, award-winning campaigns for a client roster that includes Amazon.com, Taco Bell, MillerCoors, Electronic Arts, Levi Strauss & Co., KFC and Quaker Oats. Today, Tom is focused on the agency’s creative vision of Simplenough— the pursuit to drive work that’s simple enough to be understood, yet complex enough to be interesting and break through.  Tom has received every major creative award in advertising, and is a frequent judge and guest speaker at Cannes, Clios, Effies, as well as at advertising schools across North America.