My Latest Work
SEE ALL WORKMoonpie Alien Acquisition
Sweethearts Situationships
Dogs Fly First
Meataversity of Steak-umm
About me
Jeff joined Barton F. Graf 228 days ago after working client-side with BarkBox.
Previously, Jeff led a reinvention at JWT. As their Chief Creative Officer for North America, he took one of the oldest and largest agencies in the world and helped it to rediscover its pioneering soul. Attracting creative talent and winning brands like Puma, Nokia, and Google.
Jeff joined JWT from Crispin Porter + Bogusky where he was a Partner and Co-Chief Creative Officer. In 2003 he joined CP+B as their first Interactive Creative Director and helped grow the agency by creating some of the most provocative and effective ideas in the world. During Jeff’s career at CP+B they were named Interactive Agency of the Year three times at the Cannes International Festival of Creativity, and Agency of the Decade by Advertising Age. Prior to CP+B, Jeff worked at Goodby, Silverstein & Partners.
Skills
- Interactive Advertising
- Creative Direction
- Advertising
- Digital Strategy
- Creative Strategy
- Integrated Marketing
- Digital Marketing
- Art Direction
- Brand Development
- Interactive Marketing
- Leadership
- Digital Media
- Online Advertising
- Social Media Marketing
- New Media
- Brand Architecture
- Outdoor Advertising
- Concept Development
- User Interface Design
- Pizza
- Tigers
- Creative Management
- Lego
- Smelting
- Archery
Sector Experience
- Cakes, Desserts
- Candies
- Pet Food, Pet Care Products & Services
- Frozen Meat, Sausages
- Biscuits, Bread, Crispbread
- Toys & Games
- Advertising & Communication
- Video Games/Consoles
- Sportswear
- Household Products & Maintenance
- Beverages
- Diet meals
- Charities, Foundations, Volunteers
- Paper Goods, Aluminum Foil
- Department Stores, Supermarkets
- Others
- Food
- Pre-Cooked / Dehydrated Prepared Meals
- Consumer & Public Services
- Restaurants & Fast Food
- Cars
- Compact & Small Cars
- Apparel & Accessories Stores
- Airlines, Airports, Railways, Bus Lines, Ferries & Cruises
- Automotive
- Cleaning Products, Soaps, Detergents
- Drugstores, Specialty Stores
- Cameras & Video Cameras
- Computers, PDAs & Calculators
- IT Solutions & Professional Networks
My Work
SEE ALL WORKMoonPie MoonMate
- BRAND:
- MoonPie
- AGENCY:
- The Tombras Group
No Time to Explain
- BRAND:
- Brawl Stars
- AGENCY:
- Barton F. Graf
Coverage Coalition
- BRAND:
- Coverage Coalition
- AGENCY:
- Barton F. Graf
Epic Comeback
- BRAND:
- Clash Royale
- AGENCY:
- Barton F. Graf
Sea of Chaos
- BRAND:
- Clash Royale’s 2v2
- AGENCY:
- Barton F. Graf
Calling All Rogues
- BRAND:
- Puma
- AGENCY:
- J. Walter Thompson New York
Distract | Devour
- BRAND:
- Puma
- AGENCY:
- J. Walter Thompson New York
Villain | Savior
- BRAND:
- Puma
- AGENCY:
- J. Walter Thompson New York
Lawn Mower
- BRAND:
- Banana Boat
- AGENCY:
- J. Walter Thompson New York
Positions
Partner, Executive Creative Director
New York, United States
March 2017 - Present (7 years 9 months)
No Time to Explain
- BRAND:
- Brawl Stars
- AGENCY:
- Barton F. Graf
Coverage Coalition
- BRAND:
- Coverage Coalition
- AGENCY:
- Barton F. Graf
Epic Comeback
- BRAND:
- Clash Royale
- AGENCY:
- Barton F. Graf
Sea of Chaos
- BRAND:
- Clash Royale’s 2v2
- AGENCY:
- Barton F. Graf
Creative Consultant
BARK
United States
May 2016 - February 2017 (9 months)
Chief Creative Officer, North America
New York, United States
March 2012 - August 2014 (2 years 5 months)
Puma, Macy's, Nokia, Google, Rolex, Johnson & Johnson, Vonage, T. Rowe Price, Kleenex, Banana Boat, Nestle, Hawaiin Tropic, Tylenol, Royal Caribbean, and everything else in New York, Toronto, Atlanta, Chicago and San Diego.
Calling All Rogues
- BRAND:
- Puma
- AGENCY:
- J. Walter Thompson New York
Distract | Devour
- BRAND:
- Puma
- AGENCY:
- J. Walter Thompson New York
Villain | Savior
- BRAND:
- Puma
- AGENCY:
- J. Walter Thompson New York
Lawn Mower
- BRAND:
- Banana Boat
- AGENCY:
- J. Walter Thompson New York
Sorbet Light
- BRAND:
- Smirnoff
- AGENCY:
- J. Walter Thompson New York
10 Day TRYIT
- BRAND:
- Lean Cuisine
- AGENCY:
- J. Walter Thompson New York
Diet Reality Check
- BRAND:
- Lean Cuisine
- AGENCY:
- J. Walter Thompson New York
Mike
- BRAND:
- NAMI
- AGENCY:
- J. Walter Thompson New York
Barbara
- BRAND:
- NAMI
- AGENCY:
- J. Walter Thompson New York
Embarrassing Moments
- BRAND:
- Kleenex
- AGENCY:
- J. Walter Thompson New York
Yes, Virginia The Musical
- BRAND:
- Macy*s
- AGENCY:
- J. Walter Thompson New York
Another Miracle on 34th Street
- BRAND:
- Macy*s
- AGENCY:
- J. Walter Thompson New York
Dream
- BRAND:
- Macy*s
- AGENCY:
- J. Walter Thompson New York
Partner, Chief Creative Officer
Boulder, United States
December 2003 - February 2012 (8 years 2 months)
Microsoft, Dominos, Coke Zero, Old Navy, American Express, Windows Phone, Kraft, Metlife, Vitamin Water
Small Business Official Day
- BRAND:
- American Express Open
- AGENCY:
- CP+B
Show Us Your Pizza
- BRAND:
- Domino's Pizza
- AGENCY:
- CP+B
Mac & Jinx
- BRAND:
- Kraft Mac & Cheese
- AGENCY:
- CP+B
Senior Art Director
San Francisco, United States
January 2000 - November 2003 (3 years 10 months)
Hewlett Packard, Saturn, Goodyear, Discover Card, RealNetworks,
Sirius Satellite Radio, Polaroid, 3DFx, and Wall Street Journal
Sirius Satellite Radio, Polaroid, 3DFx, and Wall Street Journal
100 Cameras
- BRAND:
- Hewlett-Packard
- AGENCY:
- Goodby Silverstein & Partners
Paper Airplane
- BRAND:
- Hewlett-Packard
- AGENCY:
- Goodby Silverstein & Partners
Algorithm
- BRAND:
- Hewlett-Packard
- AGENCY:
- Goodby Silverstein & Partners
Music Composer Banner
- BRAND:
- Hewlett-Packard
- AGENCY:
- Goodby Silverstein & Partners
Color Banner
- BRAND:
- Hewlett-Packard
- AGENCY:
- Goodby Silverstein & Partners
Molecule Banner
- BRAND:
- Hewlett-Packard
- AGENCY:
- Goodby Silverstein & Partners
+hp FTD Bouquet
- BRAND:
- Hewlett-Packard
- AGENCY:
- Goodby Silverstein & Partners
+hp B&O Light
- BRAND:
- Hewlett-Packard
- AGENCY:
- Goodby Silverstein & Partners
+hp Brand Experiences
- BRAND:
- Hewlett-Packard
- AGENCY:
- Goodby Silverstein & Partners
Intel, E*Trade, IBM, Excite, Compaq, John Hancock, GE, AT&T,
Unilever, GM, Toyota, 3Com, Citibank, and JCPenney
Unilever, GM, Toyota, 3Com, Citibank, and JCPenney
Mandroid
- BRAND:
- Geek Squad
- AGENCY:
- Crispin Porter + Bogusky
Wonderful World of King
- BRAND:
- Burger King
- AGENCY:
- Crispin Porter + Bogusky
VW Features
- BRAND:
- Volkswagen
- AGENCY:
- Crispin Porter + Bogusky
Safe Happens Integrated
- BRAND:
- Volkswagen
- AGENCY:
- Crispin Porter + Bogusky
Fast
- BRAND:
- Volkswagen
- AGENCY:
- Crispin Porter + Bogusky
Roof Studio
- BRAND:
- MINI Cooper
- AGENCY:
- Crispin Porter + Bogusky
LA Rally Race
- BRAND:
- MINI Cooper
- AGENCY:
- Crispin Porter + Bogusky
WatchMeChange.com
- BRAND:
- Gap
- AGENCY:
- Crispin Porter + Bogusky
Change Integrated
- BRAND:
- Gap
- AGENCY:
- Crispin Porter + Bogusky
Dreams
- BRAND:
- Virgin Atlantic
- AGENCY:
- Crispin Porter + Bogusky
Counterfeit
- BRAND:
- MINI Cooper
- AGENCY:
- Crispin Porter + Bogusky
Ugoff
- BRAND:
- Burger King
- AGENCY:
- Crispin Porter + Bogusky
Come Clean
- BRAND:
- Method
- AGENCY:
- Crispin Porter + Bogusky
Jump Game
- BRAND:
- Mini Cooper
- AGENCY:
- Crispin Porter + Bogusky
Dr. Angus Website
- BRAND:
- Burger King
- AGENCY:
- Crispin Porter + Bogusky
