About me
Felipe Memoria is Partner, Product Design at Work & Company. He sits at the critical intersection between user experience, visual design, and code, while driving Work & Company's unique vision for building successful products and services.
Felipe was previously Partner, Global Head of User Experience at Huge. He spent six years helping the company grow from 60 to 600 people, managing teams across seven offices worldwide. He designed some of its most celebrated projects, including CNN.com, HBO GO, Banco Itaú, Newsweek.com, TED Talks and Eurosport. Felipe also founded three of the companies' offices: Rio de Janeiro, Brasília and Portland.
Prior to this, Felipe served as Creative Lead at Globo.com, where he designed several of the most visited sites in Brazil including Globoesporte.com. He also taught post-graduate courses as an associate professor at PUC-Rio. One of the best-known designers in Brazil, Felipe is the author of the best selling Brazilian book on User Experience, Design para a Internet.
Felipe has an M.S. in Usability and Human-Computer Interaction and a B.S. in Graphic Design, both from PUC-Rio.
—
work.co
memoria@work.co
—
memo.nyc
@memo
Skills
Sector Experience
Positions
We partner with companies committed to embracing a lean product development approach. We ask our clients to participate directly in an agile, iterative process based heavily on rapid prototyping, continuous testing, and fewer large meetings.
Our first project to go live was the new virginamerica.com.
I also founded the Rio de Janeiro office, made Huge expand to Brasília and Portland, and helped grow the offices on the west coast and in Europe.
When I left, Huge was 550 people strong. I had hired over 70 employees, and won 75% of the new business pitches I worked on.
Part-time Professor
Designer
We created the first (and second) GloboEsporte.com. I left the company after achieving the goal that was given to me — making GloboEsporte the #1 sports site in Brazil.
Globo.com was a great school.
