Along with over 20 years experience, Ed brings a unique perspective to building mutually beneficial relationships between brands and stakeholders. That’s because, before moving into team leadership, he spent six years on marketing’s front lines as a copywriter with BBDO. There he developed a passion not only for communicating with consumers, but also seeking a return on those communications.
After his first career, Ed earned a masters degree in integrated marketing communications (and was named the school’s first Outstanding IMC Graduate) at the University of Colorado in Boulder, where he developed a system to quantify a brand’s image. Ed has provided team leadership for a variety of clients, including PETCO, DIRECTV and Public Storage.