About me
Mary Jo has 20 years of experience planning and buying broadcast, print, out-of-home and online media for a wide range of clients... nationally, regionally and locally. Prior to joining The Phelps Group, she worked with major agencies such as Bozell and also Dailey & Associates on media-intensive accounts including Kawasaki, Chrysler and Hunt-Wesson.
As the Chairperson for the American Association of Advertising Agencies (AAAA) Mid-Sized Media Director's Committee, Mary Jo is responsible for setting media planning policy and best practices. At The Phelps Group, Mary Jo has helped to redefine the media planning discipline within the context of integrated marketing communications, helping clients to build their brands and demonstrating accountability for media spending through return-on-investment analyses.