Title | Jewel |
Brief | The campaign's two pieces, "The Clock" and "The Jewel", play with the tropes of luxury advertising to place Ikea products in unexpected settings. The over-the-top artiness of each spot gives way to a funny reveal at the end, when an incongruous newcomer points out the item of Ikea furniture integrated perfectly into all the glamour. |
Agency | McCann Spain |
Campaign | Luxury living rooms |
Advertiser | IKEA |
Brand | Living rooms |
Posted | November 2018 |
Business Sector | Home Appliances, Furniture & Gardening |
Story | Ikea living rooms |
Media Type | Television |
Chief Creative Officer | Monica Moro |
Executive Creative Director | Raquel Martínez |
Executive Creative Director | Jon Lavin |
Copywriter | Monica Moro |
Copywriter | Martín Subercaseaux |
Art Director | Raquel Martínez |
Art Director | Álvaro López |
Production Company | BLUR Films |
Director | Armando Bo |
Agency Producer | Martin Beilin |
Account Management Team | Javier Pascual |
Account Management Team | Elena Rodriguez |
Account Management Team | Alejandra Sierra |
Post Production | Marte |