Title | Trapped in the 90´s |
Agency | McCann Spain |
Campaign | IKEA 25 ANNIVERSARY "Trapped in the 90´s" |
Advertiser | IKEA |
Brand | Ikea |
Date of First Broadcast/Publication | 2021 / 9 |
Business Sector | Drugstores, Specialty Stores |
Story | In the show, six contestants aged 25 and younger lived together 24/7 in a set designed to be a perfect replica of a house from the Spanish 90’s. During their stay, they had to overcome challenges such as sleeping under heavy and itchy blankets instead of a IKEA’s airy duvets or keeping up with their skin care routine in a bathroom with any of the brand’s storage solutions. Thankfully, civilization didn’t entirely bail on the contestants. IKEA’s new arrivals, administered in painfully small doses by the showrunners, gave them a glimmer of hope and a way to survive the ordeal. |
Philosophy | Rotary phones, itchy blankets, and explosive stoves pushing a group of six contestants to their limit. They are the IKEA natives, a generation born after 1996 that never had to figure out life without brand’s slick home solutions. |
Media Type | Television |
Length | |
Telecine | Metropolitana |
Production Company | Landia |
Chief Creative Officer | Emiliano Gonzalez De Pietri |
Creative Director | Álvaro López |
Creative Director | Martín Subercaseaux |
Copywriter | Agustina Lavignasse |
Art Director | Lorena Álvarez |
Account Manager | Javier Pascual |
Account Manager | Elena Rodriguez |
ACCOUNTS TEAM | Andrea Cabezudo |
Account Manager | Claudia Solano |
Strategic Planner | Juan-Manuel Ramirez |
Strategic Planner | María Goñi. |
Producer | Paloma Adrién |
Producer | Juan Torres |
Producer | Martin Beilin |
Producer | Nieves Antuña |
Producer | Vanessa Pizarro |
AUDIOVISUAL PRODUCTION | Sara del Tio Galant |
Advertising Manager | Laura Durán |
Advertising Manager | Rafael Jimenez |
Advertising Manager | Ana Ordóñez |
Director | MAXI BLANCO |
Digital Director | Santi Gargía |
Executive Producer | Nico Cabuche |
Production Company Producer | Marta Martínez |
Post Production | CRAFT |
Animation | SULFURICA |
Sound | CRAFT |
Sound | The Lobby |
Music | OEO MÚSICA |
Music | PARSER |