Cesar Garcia Interview(s)
PHNX Jury Interview 2024
Why did you think it was important to join the PHNX jury this year?
To be connected with the industry.
What do you think of our hybrid jury, featuring creatives but also strategists, clients and people from all corners of the industry?
I agree 100% with it. We need to break the traditional way of judging ideas in the industry. It's crucial to start rewarding real work that is connected to the true purpose of creativity in advertising.
What do you think of the idea of free entry until the shortlist stage?
I like the idea. It will be tougher for jury members but it will definitely democratize a bit more the chance to win awards.
How would you define the perfect PHNX Awards winner?
Real work, with a real insight, perfect in craft and that helps business.
What is having the biggest impact on creative trends at the moment?
AI
Who would you nominate as your two or three “creatives of the year”?
I don't think that we should nominate individually. Behind an idea there is always a team.
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