André Sousa Moreira Interview(s)
PHNX Jury Interview 2024
Why did you think it was important to join the PHNX jury this year?
Because for a creativity award like this is important to have different people from all around de world to contribute with his critic eye. This way we can achieve better and unbiased distribution of the awards.
What do you think of our hybrid jury, featuring creatives but also strategists, clients and people from all corners of the industry?
It's always important to have people from all fields of the creative process. We need to make "check!" in all of the different parameters of what makes an idea really a great idea.
What do you think of the idea of free entry until the shortlist stage?
I think it's great because it let everyone, but everyone to have the opportunity to participate at a great award show. And with these great panel of jurors, I believe this makes this awards in one if not the best in terms of opportunity and fairness.
How would you define the perfect PHNX Awards winner?
For me, first is all about the ideia. If it is insightful, memorable, and if have the power to change or have impact in peoples life. And then, its purpose for the brand and the media.
What is having the biggest impact on creative trends at the moment?
I think we are in a beautiful era of so much and affordable resources to make great advertising, principally on digital. But Its always the ideia that makes the work great. A great ideia can work in the modest format or media type. don't need much really.
Who would you nominate as your two or three “creatives of the year”?
The team behind Surreal Cereal.
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