About me
Alex Wright has led digital strategy and change programmes, experience planning, delivery and interactive marketing for, among others, www.hsbc.com , www.ba.com , www.bt.com , www.t-mobile.co.uk, www.channel4.com , www.dulux.co.uk , www.ikea.co.uk , www.co-operative.coop, www.selfridges.com , www.christianaid.org.uk and www.nationalgrid.com. He also ran a digital marketing team that generated £0.4Bn in directly attributable sales revenue for British Airways in a year (from a spend of £5M, excluding PPC search).
Alex Wright eats, sleeps and breathes digital. He built his first website in 1992. He spent almost 10 years at Agency.com in a very wide range of roles including Executive Creative Director, Head of Client Services and Managing Director.
He co-founded and is CEO of the agency Friday – digital business strategy, service design and engineering, for marketers. He is very hands on, and runs the agency’s relationship with HSBC and several other clients.
He is also a committed father of 3 and a yoga nut with a terrible apple-pie habit – 2 a day, every day, since 2005.
Sector Experience
My Work
SEE ALL WORKPositions
1. Digital product strategy, service design and engineering.
2. Digital business strategy, organisation design and capability change.
Which means we offer....
1. Strategic counsel from digital veterans
2. Exceptionally creative product, service and experience design
3. Elite, enterprise-grade platform engineering
4. Rock-solid delivery management
We want our clients to own and operate the best, most useful, usable and delightful digital products, services and platforms in the world, and enjoy the benefits of natively-digital processes, capabilities and systems underneath.
We’re for organisations with sky-high ambition for the quality and coherence of their digital services and surfaces, and a commitment to orchestrating their people, plumbing and governance in service of that ambition.
As CEO I run the Friday management team, and take a very active role in leading our problem-solving work for clients, and leading our culture. I'm very interested in, and focussed on, building a team of exceptionally talented and specialist people, with the curiosity and humility to collaborate with other specialists to get to a better answer to client problems. I'm in the work, with the team, and with the clients.
