My Latest Work
SEE ALL WORKOrganisé comme vous
Malin comme vous
Globe Trotteur comme vous
Romantique comme vous.
About me
Marketing, Communication, Brand and Digital professionnal
- Launch and development of major consumer brands – locally and internationally
Magnum - Bouygues Telecom - ING Direct - Hello bank! ...
- Client and agency side
- Multichannels strategies for acquisition, media, online and offline, and management of a digital brand
- Digital expertise for acquiqition and e-business
- CRM expertise to develop cross sell and client value
- P&L development for a business line and increase of operational result
- Team Management of multicultural profiles
Specialties: Marketing and communication -
Consumer goods -
Mobile phone and high technology -
Digital / Mobile development and optimization
Social networks
Online Banking
Online retail
Sector Experience
Awards
My Work
SEE ALL WORKSavings Orange
- BRAND:
- ING Direct
- AGENCY:
- Wunderman Thompson
Model Rate - 3
- BRAND:
- ING Direct
- AGENCY:
- Wunderman Thompson
Model Rate - 2
- BRAND:
- ING Direct
- AGENCY:
- Wunderman Thompson
Model Rate - 1
- BRAND:
- ING Direct
- AGENCY:
- Wunderman Thompson
+5 %
- BRAND:
- ING Direct
- AGENCY:
- Wunderman Thompson
Creator of Interest
- BRAND:
- ING Direct
- AGENCY:
- Wunderman Thompson
Creator of Interest
- BRAND:
- ING Direct
- AGENCY:
- Wunderman Thompson
Positions
Head of Digital Marketing
BNP Paribas online bank and Hello bank!
France
July 2013 - Present (11 years 6 months)
In charge of Digital Marketing and e-business for BNP Paribas and Hello bank! brand
In charge of brand, marketing, communication and CRM, client experience and business intelligence for Hello bank! the online bank from BNP Paribas
In charge of digital for BNP Paribas - web, mobile and social networks stratégies and deployment
In charge of brand, marketing, communication and CRM, client experience and business intelligence for Hello bank! the online bank from BNP Paribas
In charge of digital for BNP Paribas - web, mobile and social networks stratégies and deployment
Organisé comme vous
- BRAND:
- Hello Bank
- AGENCY:
- Publicis Conseil
Malin comme vous
- BRAND:
- Hello Bank
- AGENCY:
- Publicis Conseil
Globe Trotteur comme vous
- BRAND:
- Hello Bank
- AGENCY:
- Publicis Conseil
Romantique comme vous.
- BRAND:
- Hello Bank
- AGENCY:
- Publicis Conseil
Head of marketing et e-business
Cortal Consors - BNP Paribas
France
2011 - 2013 (2 years)
In charge of marketing for acquisition and clients, digital banking, relationship marketing, client experience and business intelligence.
Directrice associée
SPRAY Conseil
France
2010 - 2013 (3 years)
- Strategic consulting in marketing and communication for brands in various sectors (Banking, Telecommunications, consumer goods, Services,...)
- Brand development strategy and statistics measures.
- Multi channels strategies with ROI management... See more
- Brand development strategy and statistics measures.
- Multi channels strategies with ROI management... See more
Head of Marketing and Sales
Telemarket.fr
France
2009 - 2010 (1 year)
The First Online supermarket
SVP Marketing and Communications
ING Direct France
France
2003 - 2009 (6 years)
Launch of the brand and developpement of the first online bank in France
Communication Director
Bouygues Telecom
France
1997 - 2003 (6 years)
Launch and development of Nomad Brand (prepaid) and Bouygues Telecom offers and services.
Key Account director
Libre MullenLowe
Paris, France
1989 - 1998 (9 years)
Key account director In charge of multiple European and French accounts: Unilever Skip, Magnum, Carte d'Or, IBM, Lexmark, Galeries Lafayette, Cetelem, Nestlé, Tefal, ...
