Carl W. Jones Interview(s)
PHNX Jury Interview 2024
Why did you think it was important to join the PHNX jury this year?
It is important to be part of the jury as Advertising and Design are growing industries enhanced by technology. I want to be part of the showcasing of the results of the collaboration between tech and creativity to see where they are heading.
What do you think of our hybrid jury, featuring creatives but also strategists, clients and people from all corners of the industry?
A hybrid jury is important as these positions are all part of the creation process, so why should they not be part of the jury
What do you think of the idea of free entry until the shortlist stage?
The idea of free entry creates a more transparent competition
How would you define the perfect PHNX Awards winner?
The PHNX winner is voted by different positions of people who are all part of the creation process. Who better to judge
What is having the biggest impact on creative trends at the moment?
A.I. and social media are having large impact on creative trends currently
Who would you nominate as your two or three “creatives of the year”?
A.I.
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