Sergio Jara Interview(s)

Joining the PHNX jury aligns with my commitment to fostering a more inclusive and dynamic creative community. Being part of such a diverse and extensive jury network is an excellent opportunity for me to contribute to and learn from a wide range of creative talents. It’s a chance to engage with innovative ideas, challenge conventional norms, and collectively push the boundaries of our industry.

Including people from various sectors ensures that the work is not only creatively excellent but also relevant and impactful across different contexts. It mirrors the real-world collaboration necessary to create outstanding work and ensures that the awarded projects are truly exceptional on multiple levels.

By allowing entries to be judged on merit first, it democratizes the competition and ensures that the most creative and impactful work rises to the top, including voices that might otherwise be unable to afford the entry fees.

I'd define the perfect winner as a project that combines measurable impact with creativity, whether through driving significant business results, sparking social change, or leaving a beautifully crafted, lasting impression on its audience.

Any answer now will be outdated tomorrow, but with the explosion of AI, I'm optimistic about creative trends that break the cycle of mindless scrolling through their authenticity and imperfection.

Juliana Daza and Vanessa Sánchez, the creative team behind the Life Extending Stickers campaign, keep shining ✨