2021 Spikes Asia Award Winners

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2021 Spikes Asia - Gold - Acquisition & Retention
Direct

#StayHome Miles Exchange

BRAND: Thai Airways
CATEGORY: Acquisition & Retention
AWARD: Gold
ADVERTISER: Thai Airways

2021 Spikes Asia - Gold - Cultural Insight
Direct

Mr Humfreez

BRAND: ANZ Bank
CATEGORY: Cultural Insight
AWARD: Gold
ADVERTISER: Anz Bank

2021 Spikes Asia - Grand Prix - Use of Ambient Media: Small Scale
Direct

Made to make a difference

BRAND: The Royal Australian Mint
CATEGORY: Use of Ambient Media: Small Scale
AWARD: Grand Prix
ADVERTISER: The Royal Australian Mint

2021 Spikes Asia - Gold - Not-for-profit / Charity / Government
Direct

Made to make a difference

BRAND: The Royal Australian Mint
CATEGORY: Not-for-profit / Charity / Government
AWARD: Gold
ADVERTISER: The Royal Australian Mint

2021 Spikes Asia - Silver - Corporate Purpose & Social Responsibility
Direct

Your Plastic Diet

BRAND: WWF
CATEGORY: Corporate Purpose & Social Responsibility
AWARD: Silver
ADVERTISER: WWF

2021 Spikes Asia - Silver - Use of Ambient Media: Large Scale
Direct

The Burnt Christmas Tree

BRAND: Australian Red Cross
CATEGORY: Use of Ambient Media: Large Scale
AWARD: Silver
ADVERTISER: Australian Red Cross

2021 Spikes Asia - Silver - Consumer Services / Business to Business
Direct

Sloways

BRAND: NRMA
CATEGORY: Consumer Services / Business to Business
AWARD: Silver
ADVERTISER: NRMA

2021 Spikes Asia - Silver - Use of Social / Digital Platforms
Direct

World's Most Reported Trailer

BRAND: Trigger Happy
CATEGORY: Use of Social / Digital Platforms
AWARD: Silver
ADVERTISER: Trigger Happy

2021 Spikes Asia - Silver - Mailing
Direct

PIZZA HUT X IKEA Säva

BRAND: Pizza Hut
CATEGORY: Mailing
AWARD: Silver
ADVERTISER: Pizza Hut Hong Kong

2021 Spikes Asia - Bronze - Not-for-profit / Charity / Government
Direct

Your Plastic Diet

BRAND: WWF
CATEGORY: Not-for-profit / Charity / Government
AWARD: Bronze
ADVERTISER: WWF

2021 Spikes Asia - Bronze - Launch / Re-launch
Direct

Microcodes

BRAND: Samsung Galaxy S20
CATEGORY: Launch / Re-launch
AWARD: Bronze
ADVERTISER: Samsung

2021 Spikes Asia - Bronze - Travel, Leisure, Retail, Restaurants & Fast Food Chains
2021 Spikes Asia - Bronze - Fast Moving Consumer Goods
Direct

The Black Laundry (Film Case)

BRAND: Lion
CATEGORY: Fast Moving Consumer Goods
AWARD: Bronze
ADVERTISER: Lion

2021 Spikes Asia - Bronze - Integrated Campaign Led by Direct
Direct

Launch

BRAND: Every Kiwi Vote Counts
CATEGORY: Integrated Campaign Led by Direct
AWARD: Bronze
ADVERTISER: Every Kiwi Vote Counts

2021 Spikes Asia - Bronze - Real-time Response
Direct

The 8-Bit Journo

BRAND: Vice Media
CATEGORY: Real-time Response
AWARD: Bronze
ADVERTISER: Vice Media

2021 Spikes Asia - Bronze - Media / Entertainment
Direct

World's Most Reported Trailer

BRAND: Trigger Happy
CATEGORY: Media / Entertainment
AWARD: Bronze
ADVERTISER: Trigger Happy

2021 Spikes Asia - Bronze - Data-driven Targeting
Direct

#NotJustACadburyAd

BRAND: Cadbury Celebrations
CATEGORY: Data-driven Targeting
AWARD: Bronze
ADVERTISER: Mondelez

2021 Spikes Asia - Shortlist - Social Behaviour
Direct

The Soap with a Lump

BRAND: Lux
CATEGORY: Social Behaviour
AWARD: Shortlist
ADVERTISER: Hindustan Unilever Ltd

2021 Spikes Asia - Shortlist - Use of Ambient Media: Small Scale
Direct

Near Miss Memorials

BRAND: Kiwirail New Zealand And Tracksafe
CATEGORY: Use of Ambient Media: Small Scale
AWARD: Shortlist
ADVERTISER: Kiwirail New Zealand And Tracksafe

2021 Spikes Asia - Shortlist - Durable Consumer Goods including Automotive
Direct

Microcodes

BRAND: Samsung Galaxy S20
CATEGORY: Durable Consumer Goods including Automotive
AWARD: Shortlist
ADVERTISER: Samsung