2021 Spikes Asia Award Winners

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2021 Spikes Asia - Grand Prix - Customer Acquisition & Retention
Brand Experience & Activation

#StayHome Miles Exchange

BRAND: Thai Airways
CATEGORY: Customer Acquisition & Retention
AWARD: Grand Prix
ADVERTISER: Thai Airways

2021 Spikes Asia - Gold - Travel, Leisure, Retail, Restaurants & Fast Food Chains
Brand Experience & Activation

#StayHome Miles Exchange

BRAND: Thai Airways
CATEGORY: Travel, Leisure, Retail, Restaurants & Fast Food Chains
AWARD: Gold
ADVERTISER: Thai Airways

2021 Spikes Asia - Gold - Guerrilla Marketing & Stunts
Brand Experience & Activation

Please Arrest Me

BRAND: RIT Foundation
CATEGORY: Guerrilla Marketing & Stunts
AWARD: Gold
ADVERTISER: Rit Foundation

2021 Spikes Asia - Gold - Guerrilla Marketing & Stunts
Brand Experience & Activation

KFC Michelin Impossible

AGENCY: Ogilvy Sydney
BRAND: KFC
CATEGORY: Guerrilla Marketing & Stunts
AWARD: Gold
ADVERTISER: KFC

2021 Spikes Asia - Gold - Use of Mobile & Devices
Brand Experience & Activation

The 8-Bit Journo

BRAND: Vice Media
CATEGORY: Use of Mobile & Devices
AWARD: Gold
ADVERTISER: Vice Media

2021 Spikes Asia - Silver - Corporate Purpose & Social Responsibility
Brand Experience & Activation

The Good Vibes Project

BRAND: Samsung Good Vibes
CATEGORY: Corporate Purpose & Social Responsibility
AWARD: Silver
ADVERTISER: Samsung

2021 Spikes Asia - Silver - Corporate Purpose & Social Responsibility
Brand Experience & Activation

The Soap with a Lump

BRAND: Lux
CATEGORY: Corporate Purpose & Social Responsibility
AWARD: Silver
ADVERTISER: Hindustan Unilever Ltd

2021 Spikes Asia - Silver - Not-for-profit / Charity / Government
Brand Experience & Activation

Curing Homesickness

BRAND: Sydney Children's Hospitals Foundation
CATEGORY: Not-for-profit / Charity / Government
AWARD: Silver
ADVERTISER: Sydney Children's Hospitals Foundation

2021 Spikes Asia - Silver - Competitions & Promotional Games
Brand Experience & Activation

Microcodes

BRAND: Samsung Galaxy S20
CATEGORY: Competitions & Promotional Games
AWARD: Silver
ADVERTISER: Samsung

2021 Spikes Asia - Silver - Tech-led Brand Experience
Brand Experience & Activation

Second Life

BRAND: IBM Watson
CATEGORY: Tech-led Brand Experience
AWARD: Silver
ADVERTISER: IBM

2021 Spikes Asia - Silver - Fast Moving Consumer Goods
Brand Experience & Activation

Emerson's Brewery Tiny Pub

BRAND: Lion
CATEGORY: Fast Moving Consumer Goods
AWARD: Silver
ADVERTISER: Lion

2021 Spikes Asia - Silver - Tech-led Brand Experience
Brand Experience & Activation

Propilot Golf Ball

BRAND: Nissan
CATEGORY: Tech-led Brand Experience
AWARD: Silver
ADVERTISER: Nissan

2021 Spikes Asia - Silver - Live Shows / Concerts / Festivals
Brand Experience & Activation

Shibuya Virtual Halloween

BRAND: Shibuya City
CATEGORY: Live Shows / Concerts / Festivals
AWARD: Silver
ADVERTISER: Au By Kddi, Future Design Shibuya

2021 Spikes Asia - Silver - Use of Broadcast
Brand Experience & Activation

Red Restaurants Drive

BRAND: TV Tokyo
CATEGORY: Use of Broadcast
AWARD: Silver
ADVERTISER: TV Tokyo

2021 Spikes Asia - Bronze - Use of Ambient Media: Small Scale
Brand Experience & Activation

Near Miss Memorials

BRAND: Kiwirail New Zealand And Tracksafe
CATEGORY: Use of Ambient Media: Small Scale
AWARD: Bronze
ADVERTISER: Kiwirail New Zealand And Tracksafe

2021 Spikes Asia - Bronze - Use of Ambient Media: Large Scale
Brand Experience & Activation

The Burnt Christmas Tree

BRAND: Australian Red Cross
CATEGORY: Use of Ambient Media: Large Scale
AWARD: Bronze
ADVERTISER: Australian Red Cross

2021 Spikes Asia - Bronze - Durable Consumer Goods including Automotive
Brand Experience & Activation

Microcodes

BRAND: Samsung Galaxy S20
CATEGORY: Durable Consumer Goods including Automotive
AWARD: Bronze
ADVERTISER: Samsung

2021 Spikes Asia - Bronze - Use of Mobile & Devices
Brand Experience & Activation

#StayHome Miles Exchange

BRAND: Thai Airways
CATEGORY: Use of Mobile & Devices
AWARD: Bronze
ADVERTISER: Thai Airways

2021 Spikes Asia - Bronze - Fast Moving Consumer Goods
Brand Experience & Activation

The Secret Supporter

BRAND: Dutch Mill
CATEGORY: Fast Moving Consumer Goods
AWARD: Bronze
ADVERTISER: Dutch Mill Group

2021 Spikes Asia - Bronze - Market Disruption
Brand Experience & Activation

Mr Humfreez

BRAND: ANZ Bank
CATEGORY: Market Disruption
AWARD: Bronze
ADVERTISER: Anz Bank