2011 Cannes Lions International Festival of Creativity Award Winners

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Gold Lion
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2011 Cannes Lions International Festival of Creativity - Gold Lion - Viral video
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Responses

AGENCY: Wieden + Kennedy
BRAND: Old Spice
CATEGORY: Viral video
AWARD: Gold Lion
ADVERTISER: Procter & Gamble

2011 Cannes Lions International Festival of Creativity - Gold Lion - Best Copywriting
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JSbeals

AGENCY: Wieden + Kennedy
BRAND: Old Spice
CATEGORY: Best Copywriting
AWARD: Gold Lion
ADVERTISER: Procter & Gamble

2011 Cannes Lions International Festival of Creativity - Gold Lion - Alcoholic drinks
FILM

Slow Motion

AGENCY: Clemenger BBDO Melbourne
BRAND: Carlton Natural
CATEGORY: Alcoholic drinks
AWARD: Gold Lion
ADVERTISER: Foster's Group Limited

2011 Cannes Lions International Festival of Creativity - Gold Lion - Internet film
FILM

Speed Tests

AGENCY: BBH New York
BRAND: Chrome
CATEGORY: Internet film
AWARD: Gold Lion
ADVERTISER: Google

2011 Cannes Lions International Festival of Creativity - Gold Lion - Script
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Write the Future (180 sec)

AGENCY: Wieden + Kennedy Amsterdam
BRAND: Nike
CATEGORY: Script
AWARD: Gold Lion
ADVERTISER: Nike

2011 Cannes Lions International Festival of Creativity - Gold Lion - Viral video
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Write the Future (180 sec)

AGENCY: Wieden + Kennedy Amsterdam
BRAND: Nike
CATEGORY: Viral video
AWARD: Gold Lion
ADVERTISER: Nike

2011 Cannes Lions International Festival of Creativity - Gold Lion - Best use of Music
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Rail Gaadi

AGENCY: Ogilvy India
BRAND: Indian Railways
CATEGORY: Best use of Music
AWARD: Gold Lion
ADVERTISER: Indian Railways

2011 Cannes Lions International Festival of Creativity - Gold Lion - Best International PR Campaign
PR

Vac From The Sea

AGENCY: Prime Weber Shandwick
BRAND: Electrolux
CATEGORY: Best International PR Campaign
AWARD: Gold Lion
ADVERTISER: Electrolux

2011 Cannes Lions International Festival of Creativity - Gold Lion - Books
DESIGN

Homemade Is Best

AGENCY: Forsman & Bodenfors Göteborg
BRAND: IKEA
CATEGORY: Books
AWARD: Gold Lion
ADVERTISER: IKEA

2011 Cannes Lions International Festival of Creativity - Gold Lion - Design Photography
DESIGN

Homemade Is Best

AGENCY: Forsman & Bodenfors Göteborg
BRAND: IKEA
CATEGORY: Design Photography
AWARD: Gold Lion
ADVERTISER: IKEA

2011 Cannes Lions International Festival of Creativity - Gold Lion - Stunts & Live Advertising
OUTDOOR

Welcome Home

AGENCY: Saatchi & Saatchi
BRAND: T-Mobile
CATEGORY: Stunts & Live Advertising
AWARD: Gold Lion
ADVERTISER: T-Mobile

2011 Cannes Lions International Festival of Creativity - Gold Lion - Non-alcoholic drinks
FILM

Braids

AGENCY: BBDO Argentina
BRAND: H2Oh!
CATEGORY: Non-alcoholic drinks
AWARD: Gold Lion
ADVERTISER: PepsiCo Inc.

2011 Cannes Lions International Festival of Creativity - Gold Lion - Direction
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The Entrance

AGENCY: Wieden + Kennedy Amsterdam
BRAND: Heineken
CATEGORY: Direction
AWARD: Gold Lion
ADVERTISER: Heineken

2011 Cannes Lions International Festival of Creativity - Gold Lion - Alcoholic drinks
FILM

The Entrance

AGENCY: Wieden + Kennedy Amsterdam
BRAND: Heineken
CATEGORY: Alcoholic drinks
AWARD: Gold Lion
ADVERTISER: Heineken

2011 Cannes Lions International Festival of Creativity - Gold Lion - Best use of special events and stunt/live advertising
2011 Cannes Lions International Festival of Creativity - Gold Lion - Viral video
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The Force (30 sec)

AGENCY: Deutsch
BRAND: Volkswagen
CATEGORY: Viral video
AWARD: Gold Lion
ADVERTISER: Volkswagen

2011 Cannes Lions International Festival of Creativity - Gold Lion - Cars
FILM

The Force (30 sec)

AGENCY: Deutsch
BRAND: Volkswagen
CATEGORY: Cars
AWARD: Gold Lion
ADVERTISER: Volkswagen

2011 Cannes Lions International Festival of Creativity - Gold Lion - Script
CRAFT

Born of Fire

AGENCY: Wieden + Kennedy
BRAND: Chrysler
CATEGORY: Script
AWARD: Gold Lion
ADVERTISER: Chrysler LLC

2011 Cannes Lions International Festival of Creativity - Gold Lion - Cars
FILM

Born of Fire

AGENCY: Wieden + Kennedy
BRAND: Chrysler
CATEGORY: Cars
AWARD: Gold Lion
ADVERTISER: Chrysler LLC

2011 Cannes Lions International Festival of Creativity - Gold Lion - Direction
CRAFT

Born of Fire

AGENCY: Wieden + Kennedy
BRAND: Chrysler
CATEGORY: Direction
AWARD: Gold Lion
ADVERTISER: Chrysler LLC