About me
Being a creative is more than a job—it’s a way of seeing the world. It’s about questioning the obvious, obsessing over the details, and never settling for the first solution when the perfect one is still out there. Creativity isn’t just about making something look good; it’s about making it resonate, challenge, and deliver real impact.
As Head of Art, I don’t just lead a team—I push it to think beyond limits, to find that unexpected solution that transforms a brief into something truly powerful. With nearly 20 years of experience, I’ve built my career on the belief that an idea is only as strong as its impact—measurable, memorable, and impossible to ignore.
This pursuit of excellence has led my work to be recognized not only at the world’s top creativity festivals but also at those that measure effectiveness. From PHNX to Effie Awards, through Saniss, Gerety Awards, Lisbon Health, and more, I’ve contributed to making IPG Health the most awarded Health group in Latin America, proving that creativity and performance are not opposites—they’re essential together.
I’ve had the privilege of shaping narratives for brands like Bayer CropScience, Johnson & Johnson, MSD, Nestlé, as well as Bradesco, Michelin, Vivo, Serasa Experian, Ace Seguros, ESPN. But beyond awards and big names, what truly drives me is the relentless pursuit of the next great idea—the one that surprises, that moves, that makes a difference. Because for me, the perfect solution is always just one step ahead, waiting to be found.