About me
Advertising is full of fancy words and strategies that sound like rocket science… but let’s be real—if it’s not creative, it doesn’t work. That’s something I’ve learned over the past four years as a Strategic Planner and Creative Strategist at agencies like DDB Ecuador and DraftLine Ecuador, where I’ve seen it all: ideas that come to life in five minutes and turn into gold, and campaigns that take 40 slides to explain but still don’t make sense.
My job is simple (but not easy): making brands sound less like brands and more like something people actually want to hear. Because if you have to force someone to watch an ad, you’ve already lost.
At the end of the day, I believe in ideas that connect, in creativity as the best strategy, and in the fact that there’s no excuse for boring advertising. Oh, and I also believe memes can be a great tool in presentations (but only if used wisely).