Gabi is a Brazilian copywriter with over 15 years of experience across Latin America, Asia-Pacific, and Europe. She is famous for oversharing memes of questionable taste, quoting Taylor Swift at every opportunity, and colour-coding her pantry. Yeah, advertising has not made her famous. But here’s some stuff that might interest you: she holds a European passport (phew!), is a Cannes Lions See It Be It alumna (that’s actually pretty cool), and teaches at Miami Ad School (which makes her equally humbled, honoured, and terrified).