About me
I am a bilingual Singaporean multidisciplinary creative, currently helping one of Singapore's fastest-growing unicorn start-ups, Carro, to build their brand across Asia.
In my past agency life, I was fortunate enough to have worked and lived in various Asian cities, including Kuala Lumpur, Hong Kong, Shanghai, and now back in Singapore. Throughout my career, I had the pleasure of working with talented and passionate people, striving for a shared goal of creating the best and most meaningful work for customers and businesses.
At JWT Hong Kong, I oversaw the development of the HSBC 150th Anniversary Augmented Reality Banknote Mobile App and completion within 3 months. It became the No. 1 app in the Hong Kong App Store and the banknote received more than 8 million subscriptions. And at TBWA\Tequila Singapore, I led, conceptualised, and successfully launched Martell VSOP “The Ultimate Start-up Space” project which generated a 40% increase in the search traffic for Martell and $597,000 of free PR coverage.
My past work had been recognised for creativity and effectiveness at international and regional awards, including Cannes, D&AD, Adfest, Spikes Asia, Effies, amongst others.
Outside of my profession, I indulge in my other passion, photography, creating and exhibiting work under the name "Zhou HanShun".