Iva Ivanova

Iva Ivanova

Founder / Brand & Marketing Strategy at Hub Ahead
Sofia, Bulgaria

About me

Over the past decade, I have been the co-founder of Hub Ahead, an independent agency known for its hands-on approach to strategic communications and creative solutions. Unlike the classic agency format, Hub Ahead operates with a senior-only team, ensuring deep expertise and close collaboration. We work side-by-side with our clients, involving them actively in the process to create solutions that truly resonate and are strategically aligned with their goals.

In 2024, we expanded our services with The UPstreamers, a platform designed to help bold brands take innovative and distinctive approaches to building their identities and positioning.

Our work has been locally and internationally recognized with awards across various disciplines, including the IAB Mixx Awards, IPRA, and BAPRA, celebrating our achievements in creative advertising, digital effectiveness, and innovation in communications.

Throughout my career, I have had the privilege of collaborating with brands across dynamic industries such as FMCG, healthcare, entertainment, and automotive. Early on, I refined my expertise working with major international clients at TBWA and Young & Rubicam, contributing to impactful campaigns for global brands like BMW, Danone, Beiersdorf, and MARS.

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