Micaela Pfeffer

Award-winning strategist with over half a decade of experience converging AI, behavioral science, and creative storytelling to shape the future of advertising. As Strategy Director at WILD FI and co-founder of WHY, WILD FI’s behavioral science consulting division, I lead multidisciplinary teams across LATAM, driving impactful strategies for industries such as telco, automotive, education, beauty, alcohol, and banking. My work has earned top industry honors, including El Ojo de Iberoamérica (x3 and Young Talents finalist), Diente x2 (Argentina), Campana de Oro x4 (Uruguay), SME Digital Awards x2 (Puerto Rico) and Effies x1 (LATAM).