My Latest Work
SEE ALL WORKLuces Campero
Pollo Campero - Vive a todo sabor
The Unbannable Protest
Quezalteca - LAS CHISPUDAS SE PUSIERON MALCRIADAS
About me
I am a Creative Director from Guatemala, with experience leading creativity for local and regional brands in projects involving communication, brand creation, innovation, film, and digital.
Languages
- Spanish - Native
- English - Basic
Sector Experience
My Work
SEE ALL WORK¡Que truene el caldo por la gran patria!
- BRAND:
- Quezalteca
- AGENCY:
- BBDO Guatemala
Lo más chulo de la feria
- BRAND:
- Quezalteca
- AGENCY:
- BBDO Guatemala
Never square minded 3
- BRAND:
- Doritos
- AGENCY:
- BBDO Guatemala
Never square minded 2
- BRAND:
- Doritos
- AGENCY:
- BBDO Guatemala
Never square minded 1
- BRAND:
- Doritos
- AGENCY:
- BBDO Guatemala
Never square minded
- BRAND:
- Doritos
- AGENCY:
- BBDO Guatemala
Positions
I led teams for brands from various sectors, including fast-food restaurants, financial services, and alcoholic beverages. During this stage of my career, I learned a great deal about managing large-scale 360° creative projects and applying generative artificial intelligence to creative processes.
Luces Campero
- BRAND:
- Pollo Campero
The Unbannable Protest
- BRAND:
- FEMCODE
¡Que truene el caldo por la gran patria!
- BRAND:
- Quezalteca
- AGENCY:
- BBDO Guatemala
Lo más chulo de la feria
- BRAND:
- Quezalteca
- AGENCY:
- BBDO Guatemala
Never square minded 3
- BRAND:
- Doritos
- AGENCY:
- BBDO Guatemala
Never square minded 2
- BRAND:
- Doritos
- AGENCY:
- BBDO Guatemala
Never square minded 1
- BRAND:
- Doritos
- AGENCY:
- BBDO Guatemala
Never square minded
- BRAND:
- Doritos
- AGENCY:
- BBDO Guatemala
Creative Lead
Digitas
Guatemala
September 2018 - March 2022 (3 years 6 months)
In my role, I developed multiple digital campaigns, leading from conceptualization to the ideal execution for each channel aligned with the strategy.
Other professional activities
PHNX 2025
Awards Jury Member
