Stephen Quell Interview(s)
PHNX Jury Interview 2024
Why did you think it was important to join the PHNX jury this year?
Our world is creaking under the weight of negative events. Therefore, we should try to provide entertainment at every possible opportunity. Communication in any form can contribute to this. In addition, the PHNX Award frees the award circus from exclusivity - everyone is invited, from trainees to CFOs.
What do you think of our hybrid jury, featuring creatives but also strategists, clients and people from all corners of the industry?
This is the most honest and contemporary approach. In is who's in? No. Creativity knows no exclusivity.
What do you think of the idea of free entry until the shortlist stage?
It is the invitation that not only the big networks submit, but also all those who implement their ideas with fewer euros/dollars/pesos/yen
How would you define the perfect PHNX Awards winner?
Great idea, great execution, no asshole brand
What is having the biggest impact on creative trends at the moment?
Emotions
Who would you nominate as your two or three “creatives of the year”?
Love and fear and hope
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