Pat Montoya

I am a communicator by profession and an account director due to the anxiety of wanting to know and control everything. Talkative to the elbows.
I have managed with the best and most varied brands in the country. In the beginning and right after finishing my studies, I had a brief stint in live television production to realize it wasn't for me. Then I delved into the world of events, participating in the organization of events for brands like Microsoft, SAP, among others. With a little more experience under my belt, I led my first team for BTL activations hand in hand with INTEL, HP, Hewlett-Packard, and SAP. Later on, I made the leap into digital advertising, right at its takeoff and boom, learning and advancing with brands in Nestlé's portfolio, also refining my knowledge of media and planning. With them, I was also able to unleash my full potential in the production and execution of ideas, bringing to life the craziest and riskiest ideas my team could present, like personally bringing a Japanese national ping pong champion to Peru to be the face of a new ice cream launch. Incredibly fun and challenging.

Additionally, I have worked on launches and innovation processes of new products with brands like Cerveza Cristal, Cassinelli, Mercado Negro, Agua San Mateo, and Guaraná. On more than one occasion, I took the risk to write and present scripts that were selected and are now pieces that will remain in my heart. I love to write.

Today, I lead the accounts and management team at Humans. An exceptional agency with an amazing team where we handle accounts like UCAL, CERTUS, BITEL, Por ti mi sangre, Aldeas Infantiles SOS, and many more.