Jose Covarrubias Interview(s)
PHNX Jury Interview 2024
Why did you think it was important to join the PHNX jury this year?
It is a very interesting platform to be able to know what is moving in the world of creativity, and to know the trends and avant-garde that move our industry and thus be able to have a broader knowledge.
What do you think of our hybrid jury, featuring creatives but also strategists, clients and people from all corners of the industry?
I love it, since we can have different approaches, opinions and points of view in the creativity industry. It is an open panorama and to be able to know their opinions.
What do you think of the idea of free entry until the shortlist stage?
It is a good idea to give people the opportunity to know if their work is highly creative and to give them the opportunity to know what they think of their work.
How would you define the perfect PHNX Awards winner?
I would define it through extremely creative and valuable work for society, and having that creative charge to project it in the industry.
What is having the biggest impact on creative trends at the moment?
The experiences, something that leaves something to society, as a user to live it, touch it, and feel it. The idea that something leaves you, as an experience for you and for society.
Who would you nominate as your two or three “creatives of the year”?
It is a complicated question, you would need to define with your work who would be the creative of the year.
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