Daniela Romero Aguirre

I am a Senior Bilingual Copywriter (Spanish/English) with more than 8 years of experience in creative writing and conceptualisation, developing ATL, Digital, and Shopper Marketing campaigns for brands such as du Telecommunications (UAE), Coca-Cola, Banco Popular, Tiendas ara, Chevrolet, LATAM Airlines, Constructor, SURA, and Nestlé Comienzo Sano.

I am currently located in Dubai, working for the telecommunication’s brand du, at TBWA\RAAD.


I served as a jury member at PHNX back in 2021.

In 2022, I was recruited by TBWA/RAAD and moved to Dubai (UAE) as the Senior English Copywriter for the telco brand du. My current responsibilities include being the copy lead of my account, handling 360 campaigns, supervising juniors' work and acting as brand guardian.

Here are some highlights of my career:

I was honoured to be chosen as one of Colombia's 20 most promising female creative young leaders at Festival El Dorado SIBI 2019. I also participated in the McCann LATAM Regional Diversity & Inclusion Committee from 2021 to 2022.

Awards:

2024:
Skin Cancer Amours / Under Armour / CLIO / Bronze / Students Sports

2023
Refs for Change / MALI / Mad Stars / Gold / Social & Influencer Stars
Refs for Change / MALI / Mad Stars / Bronze / Social & Influencer

2021
Beyond Taste / Café de Colombia / IAB Mixx Colombia / Silver / Audio
Beyond Taste / Café de Colombia / Festival El Dorado / Bronze / Use of innovation or technology in music
Nutrizonal Mission / Tiendas ara / El Ojo de Iberoamérica / Bronze / El Ojo Sustentable.
Nutrizonal Mission / Tiendas ara / Festival El Dorado / Bronze / Good Health and Wellness
Nutrizonal Mission / Tiendas ara / Festival El Dorado / Bronze / Sustainable Cities and Communities
Nutrizonal Mission / Tiendas ara / Festival El Dorado / Shortlist / Direct

2017
Happy Hour LATAM / LATAM Airlines / IAB Mixx Colombia / Shortlist
Happy Hour LATAM / LATAM Airlines / Effie Colombia / Shortlist