Why did you think it was important to join the PHNX jury this year?
I deem it essential to engage in the Jury this year as it exposes me to remarkable ideas and diverse modes of thinking that diverge from my own perspectives or those prevalent in my country.
Participating in such events is pivotal for me as a professional, as it broadens my horizons and enriches my understanding of various viewpoints.
What do you think of our hybrid jury, featuring creatives but also strategists, clients and people from all corners of the industry?
It's amazing! Creativity is not limited to an Art Director and a Copywriter.
What do you think of the idea of free entry until the shortlist stage?
Think it's a good idea. This opens up space for more ideas.
How would you define the perfect PHNX Awards winner?
A person who believes in an idea for its own sake
What is having the biggest impact on creative trends at the moment?
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Who would you nominate as your two or three “creatives of the year”?