Carlos was born and raised in Bogotá, Colombia and moved to Canada in 1987. He graduated from OCAD University in Toronto with a major in Graphic Design and a minor in Advertising.
Today, he is a passionate and collaborative executive with over 20 years of experience in creative strategy, business development, and senior leadership roles at boutique agencies, startups, multinational networks, and technology shops. Carlos has consulted as a fractional ECD with several creative agencies and technology startups. Before that, he was the Canadian ECD for one of the world's largest agency networks and a senior creative consultant with Deloitte Canada.
Carlos has been certified by MIT in Applied Generative AI for Digital Transformation. He is a prominent AI consultant, author, director, and trailblazing creative leader at the cutting edge of applied innovation. His work with Generative AI tools and workflows has captivated audiences and earned him a distinguished place among LinkedIn's Top 100 AI Artists and Influencers. He consults and collaborates with brands, agencies, and creative talent.
A nerd at heart, Carlos gets excited and motivated by the opportunities new media and technology bring to creative solutions and consumer experiences. From his first job as a pioneer in interactive television, his focus has been digital, from hardware and product development to UI/UX to today's storytelling opportunities in social, film, AR, VR, XR, experiential and Generative AI.