Micho Sanchez Interview(s)
PHNX Jury Interview 2024
Why did you think it was important to join the PHNX jury this year?
Because it is a festival that has become a great reference in the industry, where there is something very nice and that is meeting many friends from the agencies, it is also a festival where creatives have the opportunity to start the job of judging at festivals and that It is to open your minds to have great criteria, and without a doubt it is a prelude to other great festivals, thank you again for the invitation
What do you think of our hybrid jury, featuring creatives but also strategists, clients and people from all corners of the industry?
Without a doubt, all people in the industry regardless of their position can have a great vision about an idea, and it is even more great because an idea does not come only from creative, it comes from any position in the industry, that is why I like that the juries are from all angles
What do you think of the idea of free entry until the shortlist stage?
I think it's very good since it gives some agencies the opportunity to start showing the talent of their ideas at the festival.
How would you define the perfect PHNX Awards winner?
A great idea that solves a problem accompanied by great execution
What is having the biggest impact on creative trends at the moment?
The simplicity of an idea that solves a brief well, accompanied by good execution
Who would you nominate as your two or three “creatives of the year”?
It's difficult, there will be many creatives of the year
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