Fritiof Eriksson

Founder of GBE Creative Agency (Amsterdam) and Creative Director with a thing for ideas that move people - emotionally, mentally, and sometimes even physically. For over 25 years, I’ve been crafting campaigns that spark change, stir conversations, and get results. I blend brand instinct with public impact. Whether it’s behavior change or product love, I bring unexpected angles, sharp strategy and hands-on collaboration to the table. My work? It tends to show up where it matters.