Jessica Krysiuk Interview(s)

Being on a jury for PHNX allows me to contribute my expertise and perspective to recognize and celebrate outstanding work in the industry, while also influencing industry standards and networking with fellow professionals. It's a rewarding opportunity to shape the future of advertising and connect with like-minded individuals.

I think PHNX hybrid jury ensures well-rounded perspectives. Creatives bring the artistic vision and expertise, while clients offer insights into effectiveness and market relevance. Including individuals from different areas of the industry fosters a comprehensive understanding of advertising's impact and relevance.

I love the idea of a free entry until the shortlist stage. It allows for more accessibility resulting in a wider range of work.

The perfect PHNX award winner is a campaign or project that demonstrates exceptional creativity, innovation, effectiveness, and impact. It resonates with its target audience, achieves its objectives, and sets new standards for excellence.

At the moment, several factors are influencing creative trends, but one of the most significant is the rapid evolution of technology. Advancements in technology, particularly in areas such as AI, are reshaping how creative content is conceptualized, produced, and consumed. Additionally, the prevalence of social media platforms, like TikTok, is democratizing creativity, allowing a wider range of voices and perspectives to participate in shaping trends.

David Lee the CCO at Squarespace
Titania Tran a Creative at Wieden + Kennedy