Jules is a graduate of Legal Management from the Ateneo de Manila University who decided to leave the legal profession behind and pursue a career in advertising, against his parents’ wishes.
Since then, he has been deeply immersed in the various disciplines of advertising, mainly Customer Relationship Management (CRM), traditional Above-The-Line, and Digital.
In the 10+ years as a practitioner, he has handled a variety of clients ranging from cosmetics, telcos, FMCGs, 4-star hotels, even agricultural products. Along the way, he has won international (Caples) and local awards (Boomerang, Araw, Anvil) for his work with his teams.
A copy- and concept-based Creative at the core, Jules firmly believes in the power of ideas, and how even the simplest ones can change the world.
Portfolio links will be provided as requested.