Fayçal Hajji

Fayçal Hajji

FOUNDER | Chief executive officer at THEUN KNOWN®
Montreal, Canada

About me

Fayçal Hajji, an entrepreneur with a passion for creativity and production. His journey, enriched by collaborative experiences with esteemed A-Listers, directors, photographers, and producers has nurtured a unique perspective. This blend of tradition and innovation became the foundation of FH Studio, an integrated production house and studios, established in 2010. Under Fayçal's guidance, the studio has grown into a respected entity in advertising, delivering compelling content for notable clients including 3M, Bombardier, Nivea, L'Oreal, Unicef, the National Defense/Canadian Armed Forces, McDonald’s, and networks like Disney, Universal, and Netflix. The studio's work, along with recognized on a global stage, has earned accolades including Cannes Lions and One Club D&D pencils, a testament to the team's dedication and hard work.

2017 marked a new chapter with the launch of a state-of-the-art 15,000 sqf film studio in Montreal, a step taken by Fayçal to enhance client experiences through innovation. Continuing his journey of growth and learning, in 2019 Fayçal initiated a repositioning going from FH Studio to THEUN KNOWN®, a full-service Creative agency specializing in Branded Entertainment. This venture reflects his commitment to evolving and redefining industry standards, done with a spirit of humility and a focus on collective progress. Today, Fayçal continues to lead in advertising while venturing into the tech world, driven by a desire to contribute positively to the industry's future alongside his visionary partners. His story is a humble narrative of enduring passion, collaborative success, and a continuous quest for improvement in the world of advertising and beyond.

Languages
  • English - Native
  • French - Native
  • Arabic - Native
Sector Experience

Positions

CEO
Montreal, Canada
July 2010 - 2024 (13 years 6 months)
Welcome to THEUN KNOWN®—where ordinary doesn't make the cut and "been there, done that " just isn't our style. We're the iconoclasts of the creative world, serving up fresh, full-service agency flair, enhanced by the production of original content that packs a punch, and media planning that meets the needs of today's and tomorrow's audiences.
In this ever-shifting marketing maze, we're the compass that guides brands to stand out, not just stand by. We believe in sparking conversations, not just making noise. It's about digging deep into the cultural core and emerging with stories that resonate, engage, and linger.
Forget traditional 360 campaigns; we're all about creating ecosystems where your brand doesn't just show up but shows off, with Branded Entertainment that turns your message into a movement. Imagine slashing media spend yet splashing your impact across the ad-free universe-yep, that's us making magic for your bottom line.
Join THEUN KNOWN® on a wild ride where we don't just optimize your budgets; we turn content into currency and reach into relationships.
Ready to leave the zoo and conquer the jungle?

Education

Bachelor

September 2003 - May 2008 (4 years 8 months)
Bachelor in Urban Planning Certificate in Photography Certificate in Advertising

Other professional activities

PHNX 2024

Awards Jury Member

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