Juan Carlos Gallardo Interview(s)
PHNX Jury Interview 2024
Why did you think it was important to join the PHNX jury this year?
Because it opens up new avenues for me in the advertising industry worldwide and allows me to creatively judge work from all over the world.
What do you think of our hybrid jury, featuring creatives but also strategists, clients and people from all corners of the industry?
I think it's good because the advertising industry is made up of more areas than creative and we all have the level to judge advertising pieces.
What do you think of the idea of free entry until the shortlist stage?
I think it's good because it allows more creative work to apply and democratizes creativity, that is, everyone can participate.
How would you define the perfect PHNX Awards winner?
Creative work that meets the client's business objectives.
What is having the biggest impact on creative trends at the moment?
Artificial intelligence and product innovations.
Who would you nominate as your two or three “creatives of the year”?
To all creatives who strive to make creative ideas relevant no matter how complicated the brief.
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