Annie Kassardjia
Marketing Lead at PIMO Lebanon
Beirut, Lebanon
TitleMy femininity is My Strength
Title (original language)PIMO Lebanon
BriefLux took action in the Levant region with a purpose campaign Empowering women to rise above everyday sexist judgments And express their femininity unapologeticallyA call to action on social media inviting all women to speak up and inspire others through their stories.Using the power of Art by women for women and leveraging USER GENERATED CONTENT to create authentic messaging.
Agency
Campaign My femininity is My Strength
Advertiser Unilever
Brand Lux Shower Gel

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
StorySubscribers Only
Media Type Case Study
Marketing Lead A...e Ka.....jia Subscribers Only
Managing Partner J....na Mi.....an Subscribers Only
Campaign Manager M...na Z...an Subscribers Only
Creative Director R...a B....at S....ni Subscribers Only
Graphic Designer ..a H...a Subscribers Only
CONTENT MANAGER M...na Z...an Subscribers Only
Copywriter H...n A...f Subscribers Only
Digital Analyst R..a H...m S..m Subscribers Only

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