Title | My femininity is My Strength |
Title (original language) | PIMO Lebanon |
Brief | Lux took action in the Levant region with a purpose campaign Empowering women to rise above everyday sexist judgments And express their femininity unapologeticallyA call to action on social media inviting all women to speak up and inspire others through their stories.Using the power of Art by women for women and leveraging USER GENERATED CONTENT to create authentic messaging. |
Agency | PIMO Lebanon |
Campaign | My femininity is My Strength |
Advertiser | Unilever |
Brand | Lux Shower Gel |
Date of First Broadcast/Publication | Subscribers Only |
Business Sector | Subscribers Only |
Story | Subscribers Only |
Media Type | Case Study |
Marketing Lead | A...e Ka.....jia Subscribers Only |
Managing Partner | J....na Mi.....an Subscribers Only |
Campaign Manager | M...na Z...an Subscribers Only |
Creative Director | R...a B....at S....ni Subscribers Only |
Graphic Designer | ..a H...a Subscribers Only |
CONTENT MANAGER | M...na Z...an Subscribers Only |
Copywriter | H...n A...f Subscribers Only |
Digital Analyst | R..a H...m S..m Subscribers Only |