| Title | LE BELLUNESI |
| Brief | In Italy, every city has a dedicated deck of cards: Trevigiane from Treviso, Napoletane for Naples, but not Belluno. We took a traditional deck of cards, from Europe's most ancient cardmakers, and substituted the suite of Clubs with Red Firs. On the cards from ace to seven you can follow the infestation and learn to spot the telltale signs of the parasite. The figures instead celebrate the heroes fighting this threat: lumberjacks, rangers and botanists.We don’t stop at awareness: every deck sale contributes to the research on Bark Beetle, to fight it more effectively everywhere in Europe. |
| Agency |
AKQA
|
| Campaign |
LE BELLUNESI
|
| Advertiser |
DAL NEGRO
|
| Brand |
DAL NEGRO
|
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| Media Type |
Digital
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