| Title | The Forest's Residents |
| Brief | Popular areas around Brasov, known for their scenic views, are full of plastic. Unfortunately, locals and tourists got used to it, ignoring environmental campaigns and the mess that disrupts the forest and endangers animals.We looked for a different voice. The voice of forest’s residents demanding a bit of respect for their home.By repurposing plastic bottles gathered by WWF Romania and volunteers from Patrula Zero Plastic in the forests of Brașov, we crafted a message on behalf of the forest's residents. A message that city’s residents cannot ignore.These messages were placed at building entrances and notice boards, accompanied by tangible "evidence" in the form of plastic waste, just as our building neighbours would do if we fail to keep the place clean.In a media stunt, as an audio message from forest’s residents, during a symphonic concert, the musicians changed their instruments with ones made of plastic bottles to demonstrate how plastic destroys the harmony of the forest and its inhabitants. |
| Agency |
Mercury360
|
| Campaign |
The Forest's Residents
|
| Advertiser |
WWF
|
| Brand |
WWF Romania
|
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| Media Type |
Digital
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