About me
Babar Khan Javed is CIPR certified public affairs researcher.
From 2009 to 2017, he led public affairs campaigns for advertising agencies and technology firms. His team helped blue-chip companies align corporate communications with strategic business goals, reduced communications clutter, and featured higher-quality selective content. His team helped start-ups improve brand recognition and linked public perception with social impact.
From 2017 to 2021, he authored investigative reports pertaining to the blue and red oceans in the technology & advertising ecosystem. As the voice of the advertising & marketing community, he helped decision-makers understand strategic whitespaces, potential collaborations, root causes to varying issues, and identify top talent.
Returning to professional services, he leads media relations, business-to-business communications, executive positioning, and financial communications at Z2C Limited and its media agencies affiliated with the Publicis Groupe.
