About me
Paola is a Mexican copywriter graduated from Brother, Creativity School. She is a bilingual copywriter (Spanish, English), bringing more than 8 years of advertising experience to Ogilvy. She has been part of agencies such as BBDO and Marcel in Mexico and Dirty Kitchen in Colombia.
Throughout her career, she has worked with important national and regional clients, among them: Aeroméxico, Castrol, Supercell, Nestlé, Renault, Nescafé, Subway, Coppel, with these clients she has been able to obtain results in Effies and Ojo de Iberomerica.
Paola feels that by this point, when you have already read so many other biographies, you must be a little bored of them being all the same and she also thinks it is very rare to write about herself in third person.
Paola likes to tell stories, create characters and dream up big ideas.
She wants that the campaigns she participates in to be memorable work and to achieve this she is sure that the process and the people in it are the most important thing. The creative team, the project managers and the clients must be tuned in, like the radios of the old days, all set to the same time and the same station in order to achieve the goals.
Talent you might be interested in
Positions
Provide guidance and feedback to junior team members, ensuring adherence to quality standards and brand consistency.
Collaborate with cross-functional teams and clients during strategic campaign decision-making process, leading to the development of highly effective messaging that aligned with brand objectives.
Utilize expertise in resolving complex creative challenges, leading the team towards innovative solutions.
Contributed to the creation of compelling content for TV, radio, print, and digital media advertisements.
Coordinated with the accounts team to ensure seamless execution of projects within tight deadlines while maintaining client satisfaction. Implemented project management tools and techniques to effectively prioritize tasks and track progress, for all projects.
